pregramme - the electronic programme

Biography: David Walmsley, director

Pregramme founder David Walmsley has more than a decade's experience in the sports industry as a journalist, author and business analyst.

As a journalist, he has covered all major sports for newspapers, magazines and websites, working for the likes of Independent News & Media and the BBC.

He was also content provider to the official British and Irish Lions website, www.lionsrugby.com, for the 2005 tour to New Zealand.

As an analyst, David has worked with the SportBusiness and Mintel research and consultancy groups, specialising in spectator sports and media. He is the author of the 2008 SportBusiness report Sports Event Bidding: A strategic guide for bidders and sports property owners.

He has also written six books on football and rugby union, including the acclaimed Genesis Publications history of the British and Irish Lions, The Lions (2005).