Pregramme: supporting research

Market research has consistently identified a number of key issues for the corporate hospitality sector to address. Adding a pregramme to the hospitality mix can help meet these challenges. For example:

Research finding:

There is a widespread belief among buyers that hospitality packages offer limited service at high prices.

Pregramme benefit:

The information and entertainment qualities of a pregramme add value and service to any package.

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Research finding:

Hospitality guests rate quality of pre-event communication as the second most important influence on their overall perception of the event.

Pregramme benefit:

Pregramme’s delivery systems offer guests all the information they require before, during and after the event in a portable format they can access at any time and from anywhere.

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Research finding:

Customer relationship management now requires a more integrated approach to monitoring the value of hospitality.

Pregramme benefit:

All pregrammes incorporate feedback mechanisms that can measure levels of guest satisfaction and attitudes towards all key elements of the event and the hospitality experience.